February 13, 2007

Sharp AQUOS 37 inch 1080p LC-37D90U LCD TV Review



Sharp Aquos LC-37D90U LCD TV

Sharp’s LC-37D90U LCD is a full 1080p (1920 x 1080) capable high definition LCD widescreen television with a built in HDTV tuner. Along with its other Sharp 90U series siblings, it has a titanium finish and twin detachable speakers. The television comes with a stand which can be removed for wall mounting. The LC-37D90U has a DVI-I input for PC connection.

The Sharp AQUOS line has been recognized by awards as setting a standard for LCD panel performance. This model in the 90U series will accept 1080p signals allowing you to enjoy the latest high definition DVDs.

Some standout features of the LC-37D90U Sharp AQUOS are:

  • Sharp’s new Four Wavelength Backlight System that adds a vivid crimson red to the traditional three-wavelength Red, Green and Blue LCD backlight. Sharp advertise that the result is a vast improvement in natural color reproduction minus any over saturation that can occur with LCD TV panels. To quote Sharp, “This added color wavelength reproduces red scale colors that were once difficult to reproduce, such as those found in the deep red of wine, or a stunning red dress…” It is a development that brings these LCDs closer to the performance of the best plasma televisions for color performance.
  • Excellent viewing angles have been delivered by Sharp’s proprietary Multi-Pixel Technology. Multi-Pixel Technology divides each pixel into two sections and adds an advanced driving system for improved color reproduction at wide viewing angles. The viewing angle for the LC-37D90U is an excellent 176 degrees.
  • Sharp’s proprietary Advanced Super View (ASV) / Black TFT Panel with multi-pixel technology for decreased colorshift.
  • Built-in ATSC, QAM and NTSC tuners for access to DTV and analog TV channels.
  • Low reflection black TFT panel to reduce ambient light glare
  • A suitably high contrast ratio of 1200:1
  • Further improved response times with Sharp’s Enhanced Quick Shoot video circuitry delivering a very fast pixel response time of 6 ms that promises excellent picture quality in fast-moving action video.
  • Enhanced black levels
  • Long lamp life of 60,000 hours.

Differences Between 90U Series Models

The LC-37D90U has two sibling models in the 90U series – the LC-65D90U and the LC-57D90U.

  • 170º H / 170º V viewing angles for LC-65D90U are about 6 degrees less than for other two.
  • LC-65D90U and LC-57D90U have CableCARD/NTSC
  • LC-57D90U has Surround Sound Virtual Dolby
  • The LC-57D90U has a higher contrast ratio of 1500 compared with its two siblings.
  • The 57D has faster 4ms response time versus 6ms for its siblings
  • The LC-37D90U has a RS-232C input (9-pin mini D-Subx1)
  • The LC-37D90U has twin HDMI connections for 37D which are 1080p compatible as opposed to single HDMI, 1080p incompatible for its siblings.
  • There is no iLink input for the LC-37D90U

Differences between 62U models reviewed and 90U Models

Sharp have another 1080p capable LCD TV – series the 62U series. Some of the prominent differences between the series are:

  • ASV / Black TFT LCD for 62U vs Advanced Super View LCD for 90U
  • 2 x 15 W speakers for 62U vs 2 x 10 W speakers for 90U models
  • LC-65D90U and LC-57D90U have CableCARD
  • LC-57D90U has Surround Sound Virtual Dolby
  • Higher contrast ratio for 62U range 2000:1 Native / 10,000:1 Dynamic Contrast Ratio with Enhanced
  • 62U series doesn’t have View Modes – Stretch, Stretch, Zoom, Dot by Dot (for PC), Normal (for PC)
  • 62U series has no DVI Input DV-I x1
  • 62U series has no i Link Input
  • 62U series has twin HDMI Inputs (1080p compatible) as does the LC-37D90U in the 90U series – others in 90U series have single HDMI (not 1080p compatible)
  • 62U series has RS-232C inputs (9-pin mini D-Subx1) as does LC-37D90U of 90U models
  • 4 Audio Inputs (L/R) for 82U range compared with 3 for 90U series
  • Black cabinet color for 62U series vs titanium color for 90U series

Warranty

Sharp provide a one year limited warranty on parts and labor

Further Reading

Presentation Technology Reviews has previously reviewed Sharps LCD projectors the Sharp XG-C330X and XG-C430X.

A recent review covered an interesting offering from Hitachi the W37L-H9000 LCD HDTV which includes new technology, in-plane switching and an integrated digital video recorder with twin tuners.

User Reviews and Price Comparisons

Sharp Aquos LC-37D90U 37-Inch LCD HDTV

Specifications

Panel Type 37″ Advanced Super View / Black TFT LCD Panel
Pixel Resolution 1920 x 1080
Video System NTSC
Brightness 450 cd/m2
Lamp Life 60,000 hours
Viewing Angles 176º H / 176º V
Audio System 10W + 10W
Surround Sound Virtual Dolby
Tuner Type ATSC / QAM / NTSC
Contrast Ratio 1200:1
Quick Shoot Response Time 6ms
Color Temperature Selectable: 13000ºK, 9500ºK, 8000ºK, 6500ºK, 5000ºK (values are approximate)
View Modes Sidebar, Smart Stretch, Stretch, Zoom, Dot by Dot (for PC), Normal (for PC)
DVI Input DVI-I x 1
HDMI Input HDMI x 2 (1080p compatible)
DTVLink Input 1394 x 2
HD Component Input Y/Pr/Pb x 2
S-Video Input 4-pin DIN x 1
Composite Video Input (A/V) RCA x 3
Audio Inputs RCA L/R x 3
RS-232C Input 9-pin mini D-Sub x 1
Composite Video Output RCA x 1
S-Video Output 4-pin DIN x 1
Audio Outputs RCA L/R x 1, 3.5mm Stereo Minijack x 1
Power Consumption AC 230W
Table Stand Included
Supplied Accessories Operation Manual (x1) Universal Remote Control (x1)
AC Cord (x1)
AAA” size battery (x2)
Cable Clamp (x4)
G-LINK Cable (x1)
Stand Hole Cover (x2)
Optional Wall Mount Bracket AN-37AG2 (Tilting)
AN-LCGWF (Flat)
Limited Warranty 1 year parts and labor
Cabinet Color Titanium
Dimensions
(w x h x d)
36 5/8″ x 28 45/64″ x 12 1/16″
(TV + Stand + Speaker)
5/8″ x 28 45/64″ x 12 1/16″
(TV + Stand)
5/8″ x 26 9/64″ x 4 13/16″
(TV + Speaker)
36 5/8″ x 23 1/32″ x 4 13/16″
(TV only)
Weight (lbs.) 62.9 lbs (TV + Stand + Speaker)
50.7 lbs (TV + Speakers)

4 Comments »

  1. [...] The LC-65D90U has two sibling models in the 90U series – the LC-57D90U and the LC-37D90U. [...]

    Pingback by Presentation Technology Reviews » Sharp AQUOS 65 inch 1080p LC-65D90U LCD TV Review — February 13, 2007 @ 10:26 am

  2. [...] The LC-57D90U has two sibling models in the 90U series – the LC-65D90U and the LC-37D90U. [...]

    Pingback by Presentation Technology Reviews » Sharp AQUOS 57 inch 1080p LC-57D90U LCD TV Review — February 13, 2007 @ 10:29 am

  3. [...] Ptek has recently reviewed similar size LCD televisions including the Sony BRAVIA KDL-32S2010 LCD HDTV and the Sharp AQUOS 37 inch 1080p LC-37D90U LCD TV. [...]

    Pingback by Presentation Technology Reviews » Samsung LN-S3296D 32 inch 1080p LCD Flat Panel Television with Built-in HDTV Tuner - Review — April 4, 2007 @ 9:08 pm

  4. [...] Sharp AQUOS has a strong reputation and a 37 inch Sharp AQUOS 1080p LCD TV Review worth comparing. [...]

    Pingback by Presentation Technology Reviews » Sony 32 inch BRAVIA S Series KDL-32S2400 - 720p LCD HDTV Review — April 18, 2007 @ 8:23 pm

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