The Sony XBR7 BRAVIA LCD HDTV series comprises the 70 inch KDL-70XBR7 and 40 inch KDL-40XBR7. The Sony XBR7 models have an identical specification compared to the recently reviewed Sony XBR6 with the exception of the video processing BRAVIA ENGINE. The KDL-70XBR7 features the top end BRAVIA ENGINE 2 Pro digital video processing, while the KDL-40XBR7 has the BRAVIA ENGINE 2 EX.

Notable features of this premium LCD HDTV, all of which are covered in detail in our Sony XBR6 LCD HDTV review are:

On-screen Contrast Ratio (for a single image or frame) of 3,000:1 combined with a dynamic contrast ratio of 30,000:1
Advanced Contrast Enhancer which dynamically controls the backlight improving contrast and resulting in deep blacks in dark without losing fine details in shadows and other dark areas of the picture.
Sony’s Motionflow 120Hz technology for reducing fast moving image blur
10-bit processor / 10-bit panel giving a greater bit depth and wider color gamut.
Live Color Creation Technology: for clearer blues, more natural greens and more vibrant colors.
TV Guide On-Screen Interactive Program Guide providing a continually updated program listings.
BRAVIA Sync for single remote control of other HDMI connected AV consumer electronics.
Digital Media Extender for connection of other modules such as the BRAVIA Internet Video Link.
S-Force surround sound virtualization from twin speakers.
Digital Media Port for connection of optional digital media devices direct to TV
WCG-CCFL backlight to cover a greater proportion of the NTSC standard
x.v Color for a wider available color gamut
Deep Color increases the number of available colors that can be reproduced for more life-like images
DLNA Compliant giving guaranteed protocol compliance for easy connection and sharing over an Ethernet network.
PhotoTV HD features for viewing images.
15W Subwoofer for the low frequency deep rumbles in action movies
USB 2.0

User Reviews and Price Comparisons

Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

Sony Bravia XBR KDL-70XBR7 70-Inch 1080p 120Hz LCD HDTV